In early 2022, Impact and Influence heightened ORRAA’s positioning and communications to reflect and enhance its status as a leading global alliance in a crucial area for the planet. Concurrent with this work, we modified the brand and codified a suite of brand tools to help ORRAA visually articulate this new positioning. In June, we launched their new website.
In line with the strategic objectives, the latter has changed its purpose, shifting from a functional destination to a platform to showcase and amplify partner initiatives.
There has been a significant uplift in brand visibility, with ‘following’ on LinkedIn increasing by more than 400% in a year.