The Secret Life of Skin
We helped DSM gain global recognition for its scientific calibre within the skin microbiome landscape amongst key industry audiences and customers whilst taking a courageous step to create a new visual identity rather than apply a subordinate or existing DSM brand. Working closely with the internal teams at DSM, we created The Secret Life of Skin from marketing to scientists and formulators. The brand was borne out of our research and understanding of the contemporary conversations around the skin microbiome.